The course is designed to keep you up to date as new global issues and technologies develop, and give you the transferable skills to succeed in a variety of design related careers. Using a lively mix of client projects and national and international design competitions as briefs, you will use a range of industry standard 3D CAD and CAD/CAM systems, and some fantastic workshop facilities to produce 3D models, fully working prototypes, computer models and animations to demonstrate your design solutions. The key features of the course are highlighted below: * Design Methods, Theory and Futures * Design for Communications and Presentations * Environmental Issues and Business Strategy * New Materials and Technology, including Rapid Prototyping * Study Trips and Tours at home and abroad * Industry standard 3D CAD systems including ProEngineer and Inventor available * Construction of fully working prototypes and modelling * Accredited by the Institution of Engineering Designers.

The main educational aims of the BA (Hons) and BSc (Hons) Product Design are to: * Provide you with a stimulating learning programme that will give a broad and varied educational experience within product design. * Introduce you to the wide range of skills, techniques, strategies and methods that will allow you to realise your full creative potential. * Help you to develop a sound basis for research and review that will encourage you to gain both specific skills and transferable knowledge that will help you to accomplish your academic work on the course and help you to succeed in future roles. * Encourage you to plan personal development, and improve your capacity to understand what you are taught and help you to review, plan and manage your learning. * Provide you with the confidence to undertake further study and prepare you for the lifelong learning and continuous professional development that will be needed in your subsequent career. * Ensure that by the end of the course you are aware of your particular ambitions, abilities and potential, so that you can enter the area of product design or related professional areas appropriate to your ambitions.