Business Management is concerned with running an organisation with the objectives of making a profit, or providing value to stakeholders (shareholders, customers, patients or the general public). Business and Management is important today because it provides the majority of employment in the UK and is the driver of economic success and growth. To ensure the future success of UK companies highly skilled managers are required to provide businesses with a competitive edge in a global market-place. The Advertising Management option offers you the opportunity to focus your studies on the marketing communications industry which is going through a period of great change, fuelled by our digital economy. The industry is keen for graduates with a practical understanding of the media landscape, which now includes social media, virtual worlds and crowdsourcing, as well as all the traditional media such as glossy magazines, newspapers, TV, radio and ambient.

When you graduate there are a vast range of careers open to you, although with this specialism you would be a great asset to the marketing communications industry. However, this broad qualification opens doors in management in just about every sector. You could undertake roles in management, finance, customer service, retail, tourism, sport, international business, to name a few. Some of our students may use the skills and knowledge gained on the degree programme to set up their own business with the support of the University and its partners. You can continue with your studies on either a full time or a part time basis, undertaking professional or masters level qualifications. Many of our students choose to continue their studies with us at this level.