In the first year, the course focuses on the foundations of marketing and business. There will be opportunities to get involved with Enterprise Week activities and charity fundraising events as part of the first year assessment. In the second year you will build on your business knowledge and start to develop a more detailed understanding of how different parts of the business are managed. There will be opportunities for you to explore your own business ideas and launch your own enterprise. You will increase your understanding of how brands are built and managed, and find out more about the different communications methods which can support this. Where possible, assessments will be based on 'live-client briefs' supplied by client companies or agencies. In your final year you will develop your business knowledge and marketing skills at a more strategic level, to prepare you for entering the professional environment. You will also develop a business or marketing related dissertation on a topic of your own choice. This honours degree has been developed in consultation with industry, and is delivered by a teaching team with extensive industry and agency experience in business, marketing and advertising. Academic interests of the teaching team include consumer behaviour, e-commerce, social networking and strategic human resource management.

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