Our proximity to London provides for top-flight industry links. In addition, students are further informed through contact with numerous lecturers and keynote speakers. Students develop abilities to think conceptually and strategically, employing creativity, research and analysis to inform their solutions. Much emphasis is placed on reaching the target audience employing the most appropriate media. Advertising is competitive and intensive. Students work in teams (art director/copywriter) and often stay together long after university. They constantly seek advice and criticism from tutors and industry practitioners to inform their own judgement. International students are advised to 'cut their teeth' in London before returning abroad.

We now have a considerable network of successful Bucks graduates, built up over a decade and a half, in all types of advertising and marketing agencies, actively promoting the course and keen to encourage new talent. Many return to show their work or host a workshop or do book crits. Only talent, personality and timing will land you a job or a choice placement but being a Bucks student will certainly help to get your foot in the door.