Public Relations is one of the world’s fastest growing industries, using conventional and contemporary integrated marketing communication tools to achieve organisation communication objectives. This course aims to develop critical understanding of PR and its role in promoting and managing the reputation of an organisation and communicating effectively with stakeholders and the public. You will gain insights into PR and marketing communication theories and practices in a range of industries and understand the requirements and processes used to formulate marketing communication policies. You will be able to understand the role and functions of marketing communications in organisations and explore various integrated marketing communication tools and techniques.

This is an exciting course, providing students with the knowledge and skills necessary to enter, or progress, a career in the rapidly expanding PR and Marketing Communications industry. This course enables you to investigate the PR and marketing communication industry, how PR and marketing communication campaigns work, and how to plan and execute successful PR and integrated marketing communication strategies. You will understand the role of traditional and new media, media strategy and planning for a successful PR and marketing communication campaigns.