Designed around core concepts of branding, creativity and innovation, and their value and importance for businesses to be able to operate in an increasingly competitive business environment, this course seeks to encourage learners to develop specialist knowledge and understanding of Brand Management as a tool for competitive advantage.

After completing the course, students will be able to understand Branding theory and practice, understand the socio-cultural and business dynamics of Branding, Brand personality and associations, Brand communication, and develop Branding strategies of the future.