Students with a concentration in Elder Care Marketing will graduate with a Master of Science in Management and a qualified understanding of how to address the issues in marketing products and services to elderly consumers. Courses cover overcoming common deficiencies in current marketing programs and alternative modes of care for the elderly, marketing frameworks to understand the older adult consumer, and management of elder care programs. Elder Care Marketing students have two important resources on the Lasell campus to augment their studies - Lasell Village, a continuing care retirement community (CCRC) located on the Lasell College campus, and the RoseMary B. Fuss Center for Research and Intergenerational Studies, a center dedicated to enhancing the quality of life for older adults through research and community partnership. Lasell's Graduate Program also offers an Elder Care Administration Certificate and an Elder Care Marketing Certificate.

-