Lasell College

Course Details

Fashion Communication and Promotion

Course Description

Students studying Fashion Communication and Promotion draw upon an in-depth understanding of fashion journalism and fashion marketing, in which communication techniques are applied in a context dominated by novelty and change. Mass media, writing, public relations, and advertising courses are combined with fashion courses covering fashion history, product analysis, trend forecasting, styling, photography, and promotion in a global context to prepare students for careers in the growing fashion media industry. Lasell’s fashion courses will leave graduates qualified for entry-level positions in fashion journalism with professional media environments such as fashion magazines, fashion and style newspaper sections and websites, television, and film, as well as in the fashion marketing and public relations profession, developing and promoting branded products, including both apparel and non-apparel companies and clients. Graduates receive a Bachelor of Arts degree from the Fashion Department.

Course Duration

NumberDuration
1year

Career outcomes

Lasell's fashion courses offer more than just classroom experience - they prepare students for professional fashion industry experience. Learn about the career outcomes for graduates of our fashion design programs, and find out how Lasell College can give you an edge to succeed. An article that encompassed emerging trends during Boston's Fashion Week highlighted three Lasell students: "Up-and-coming Boston designers included Crystal Noe, Greg Hugill and Dawn Mostow. All are graduates and/or current students of Lasell College, and all have a unique sensibility." Read the entire article: http://joonbug.com/boston ******************************************************************** ******************************************************************** Lasell Fashion graduates have gone on to lead many exciting careers: Owner, Poor Little Rich Girl stores in three locations Meredith Bynam, Class of 2000 Senior Art Buyer, TJX Stacy (George) Scarsella, Class of 2005 Product Development, Hearts On Fire Co. Marissa Hart, Class of 2001 Designer, Little Marc (Marc Jacobs) Isabel Miller, Class of 2005 Regional Manager, Abercrombie & Fitch Jess Shaw, Class of 2006 Designer, US Department of the Navy Julie Kontos, Class of 2007




Fashion Communication and Promotion Lasell College