BA (Hons) Product Design is part of the Product, Ceramic and Industrial Design programme. Product and Industrial Design at Central Saint Martins is concerned not only with the skills and professional practice of the subject, but also places an emphasis on the role of creative experimentation and critical evaluation. These help to challenge the assumptions and ideas around design and design practice and its relevance in the wider social, cultural, economic and environmental contexts. Since 1938, our lecturers and alumni have been associated with groundbreaking products. These include the first laptop computer (Bill Moggeridge), the original London Routemaster bus (Douglas Scott), and the Apple iPhone (Daniele De Iuliis/Apple Industrial Design Group) among many others. We look to BA Product Design graduates to carry forward this tradition, to be innovators, to be questioning practitioners who understand the potential and the responsibilities implied by their contributions to the material world. Since its first introduction as a discrete subject area, the professional practice of the Product/Industrial Designer has evolved to reflect other changes in manufacture, consumption and the wider concerns of society. Most recently, this has informed a shift in the focus of BA Product Design students’ activities away from a purely market-orientated and problem-solving approach to a more analytical and critical approach. This accommodates an increasingly complex series of reference points including those provided by related and emerging disciplines such as sociology, politics, ethics, interaction design, service design, and experience design.

BA Product Design students leave with a broad and valuable understanding of product design practice in its many forms. Skills acquired enable BA Product Design graduates to become versatile practitioners in a range of exciting and diverse contexts and international locations. Recent BA Product Design alumni activity demonstrates the breadth of student activity within the subject: Product Design Manger, Transport for London Senior Concept Designer, Mexx, Amsterdam Experience & Innovation Director, LEGO, Denmark Industrial Designer, PDD, London Senior Researcher & Strategist, SeymourPowell Foresight, London Designer, IDEO, London Designer, IDEO, San Francisco Design Research Manager, Nokia, London Design Manager, Nokia, London Design Manager, Xindao, Shanghai Industrial Designer, LG, Milan Furniture Designer, Atelier Bellini, Milan Designer, Zaha Hadid Architects, London Lighting Designer, Lighting Design International, London Cross Platform user Experience Manager, Microsoft, Seattle Designer, Eker Design, Oslo Design Manager, Russian Standard, Moscow Store Designer, Louis Vuitton, Paris Retail Systems Designer, Barrows, Durban International R&D Designer, Mamas & Papas, London Advertising Designer, Synergy Advertising, Karachi Design Planner, Lenovo Group, Beijing Industrial Designer, Vtech, Hong Kong Industrial Designer, Panasonic, Tokyo.