University of the Arts London

Course Details

Access to HE Diploma: Media Communication

Course Description

Content You need no previous experience to do this one-year Diploma, to prepare you to progress onto a degree courses in the field of media communications, journalism or public relations. The course includes practice in writing content, including news articles, interviews and reviews for print, online blogs, website and video and voice broadcasting. Media communication is a rapidly changing area of practice, defined by digital technologies and the changing relationship between audience and information. The course is closely associated with the BA degree courses at LCC in journalism, public relations, media communications and media and cultural studies. Students on the Access course will benefit from contact with degree subject tutors and students, as well as attendance at guest lectures and visits. The course is taught at LCC, a specialist College of University of the Arts London, with a national and international reputation for the quality of its courses in media, design and communication. You can expect... have the opportunity to gain experience in the following areas: Practicing writing content for different platforms and audiences Using on-line communication, blogs, websites, video and voice broadcasting Gaining understanding of the developing use of technology for communication Learning about the use of social media for communication, eg. Facebook, Twitter, Google+ Developing study skills to support writing, researching and presenting ideas Exploring visual studies and popular culture Conducting a personal research project Applicants will come from a wide range of backgrounds, but will demonstrate an interest or involvement in media, through their own experiences and practice. They will be able to demonstrate this through their application/ personal statement. Applicants should have GCSE English and Maths or equivalent. The course encourages creative thinking and problem solving as approaches to developing and implementing strategies for media practice. Structure: The course is organised into three stages: Part 1 and 2 will prepare students for the application process to higher education. Part 3, following the application process is the opportunity to research and write a personal final project, focusing on the chosen area of degree study. As the course develops students will be introduced to a selection of digital, on-line and design technologies. Part 1: Introduction The introduction and practice of the main themes of the course. Understanding the media context within which Journalism, Media Communications and Public Relations are practiced is covered alongside the writing and study skills that are core to the subject. There is a significant emphasis on individual commitment as well as collaborative working. All students will be introduced into the skills of developing on-line content and will develop their own blogs, which will form part of a continuing reflective diary through the course. As the course develops students will be introduced to a selection of digital, on-line and design technologies, to enable them to broadcast and publish their work. Part 2: Media Communications Platforms and Audiences will consolidate the skills and knowledge introduced and apply them in a more detailed study of the subjects. This leads into the planning and preparation for the application to higher education interviews. Part 3: Research, Final Project After the selection interviews the research project allows students to research and write a more significant piece of writing, which enables you to develop your understanding of an issue or area in media communications in greater detail.

Course Duration


Career outcomes

Access to HE Diploma (Media Communication) is planned as a progression course for students wanting to study for a degree course in Media related studies. Particularly at LCC it could be progression onto the: BA (Hons) Journalism BA (Hons) Media Communications BA (Hons) Media and Cultural Studies BA (Hons) Public Relations Enterprise and employability at UAL We know what it takes to be successful in your chosen field. Your tutors are professionals in their own right and understand what you need to help you establish your career. Staff in our Centre for Student Enterprise and Employability (SEE) are dedicated to helping you build up work-relevant skills, knowledge, experience and networks throughout your time here. You will also benefit from our many relationships with industry, which give our students exclusive opportunities and access to networks and funding. Artists and designers tell us they value UAL's informed engagement with their career and professional practice development and our ability to offer them practical advice, guidance and opportunities across the wide spectrum of possible professional pathways - as entrepreneurs and employees. Staff value the resources and skills UAL makes available to help them deliver effective professional and career development through the curriculum. Find out more ArtsTemps (SEE) is the UAL in-house recruitment agency placing students and graduates in paid temping roles within the University. Creative Opportunities (SEE) is the UAL job vacancy and work placement website for students and graduates and advertises hundreds of creative job and placement opportunities each month. Get more information and advice on employment and creative careers for all UAL students and graduates.

Access to HE Diploma: Media Communication University of the Arts London