University of the Arts London

Course Details

BA (Honours) Fashion Communication: Fashion Journalism

Course Description

With the explosion of new media over the last ten-years, the fashion industry has been democratised. Opportunities in fashion are no longer primarily focused on the role of designer - the fashion industry requires quality content in the form of words and image. BA (Honours) Fashion Communicationis part of the Fashion programme. It is aimed specifically at students who are passionate about fashion, but do not want to follow the design route. From photographers, stylists, art directors, fashion-show producers, film-makers and public relations experts, to bloggers and social networkers, on-line marketers, ‘traditional’ writers, journalists, curators, commentators and theorists, BA (Honours) Fashion Communication aims to nurture you to become innovative, informed, responsible promoters, writers, communicators and observers, central to the industry’s future. The course comprises three named pathways, all of which have the communication of and about fashion at their core. Led by tutors who are expert practitioners, the pathways offer different approaches and a synergistic combination of fashion communication, awareness, historical and theoretical studies. * Fashion History and Theory concentrates on developing your understanding of the history of western fashion, and the development of a sound theoretical framework within which to analyse this knowledge. * Fashion Communication and Promotion focuses on understanding how fashion can be communicated and promoted creatively through different media, through a curriculum that includes, amongst other areas, branding, trends, styling, photography, graphics and the creative use of new digital platforms. * Fashion Journalism builds on the College’s forty-year track record in this area, and offers you the opportunity to focus on fashion writing for different audiences, media and markets. From traditional media to new platforms the pathway will anticipate and respond to industry’s insatiable demand for quality written content.

Course Duration


Career outcomes

BA Fashion Communication graduates work across a very wide spectrum of careers in fashion. Our graduates work across a very wide spectrum of careers in the Fashion communications industry. From curators and archivists to journalists, stylists, photographers, fashion show producers, illustrators, editors and retailers the range of career opportunities is wide Many of our graduates have gone on to work with important fashion companies throughout the world: * Love Magazine (Editor). * Port Magazine (Fashion Editor), * The Telegraph (Junior Fashion Editor), * Pop Magazine (Junior Fashion Editor), * Acne Paper (Junior Editor), * Burberry (Art Director), * 10 Magazine (Online Writer), * (Studio Assistant), * Grazia Magazine (Fashion Assistant), * Six Creative (Casting Assistant), * Vogue Turkey (Fashion Assistant), * (Fashion Assistant), * Reiss (Online Editor), * Proud Galleries (Galleries Assistant), * Gainsborough & Whiting Show Production (Production Assistant) * Orphan Creative NYC (Junior Creative). * Alexander McQueen (Archive Manager), * Burberry (Archive Assistants, Assistant Stylist), * Margaret Howell (Archive Assistant), * Bonhams (Textile Specialist), * (Assistant Buyer), * Daphne Guinness Collection (Archivist), * Christian Louboutin (Archivist), * Somerset House (Assistant Curator, Exhibitions Assistant), Recent graduates have also entered postgraduate study on the following courses: * MA Critical Writing in Art and Design (Royal College of Art), * MA Journalism (Goldsmiths), * MA Fashion Curation (London College of Fashion), * MA History of Design (Royal College of Art/ Victoria and Albert Museum), # MA History of Art - Dress, Body, Space and Modernity: Fashion in the City, 1919-1939 (The Courtauld Institute # of Art).

BA (Honours) Fashion Communication: Fashion Journalism University of the Arts London