University of the Arts London

Course Details

BA (Hons) Advertising

Course Description

London College of Communication’s BA (Hons) Advertising is one of the world’s breeding grounds of award-winning, new talent into the advertising and communications industries. This future-ready degree course will prepare you as a multi-faceted communicator, developing your own unique creative voice and forward-facing approach. A regular gatherer of awards, projects from the course have won Gold at D&AD, London; Gold at Young Lions, Cannes; Silver at Eurobest, Sweden and Silver at The One Show New York and regularly short list in the monthly international ad competition, Young Glory. You can expect... To learn current advertising practices whilst also questioning latest thinking and challenging your preconceptions, so that you not only become a successful innovator today but also tomorrow. The course is structured to emulate an advertising agency where you will practice your craft and come to appreciate the conceptual, theoretical and practical aspects of advertising through to creative output and client presentation. There will be a set programme of academic and live project briefs set by industry’s creative directors, and there will be opportunities to raise your profile through student competitions and self-initiated projects. In doing this you will draw on taught techniques for ideas-generation, research, consumer planning and story-boarding as well as pitching your idea for funding, and creatively realising your work to achieve strategic and brand goals. Overall, you will leave the course having developed a very personal and professional approach to advertising, whereby you’ll be ready to work alone or as part of a collaborative project, creating your own future as a leader in this highly creative arena. Graduates have gone on to work and gain placements in world leading advertising and communication agencies such as Anomaly London, Mother London, BBH London, BBH New York. See the Careers tab and Alumni profiles below.

Course Duration


Career outcomes

Graduates have gone on to work in some of the leading advertising and communications agencies in the world. Alfred Malmros is a Creative Strategist at Google Creative Lab, Zander Hart is at Tribal DDB NY, Oskar Der Jensen is an art director at Co+Høgh Copenhagen. We don’t just create the ad creatives of tomorrow; Luis Delgado and Charlotte Cramer are making waves as an Account Planner and Strategist at Wunderman and JWT respectively and Carl Ellis is an Account Executive at iris Worldwide. Many more of our students take the strong narrative skills acquired during the course into successful careers as content creators for production and film companies Alumni include: * Alexander Hernesten, Creative at Anomaly * Carol Haidar, Account Planner at Google * Gaelle De Gasquet, Account Manager at Universal McCann * Luisa Bundy, Account Manager at Grey Partnership * Davide Russo, Creative Director * at CGI Company, NY.

BA (Hons) Advertising University of the Arts London