Fashion is a fast moving and highly diverse international industry encompassing a wide range of markets and creative, production and communication practices. It also has historical and social significance for our understanding of some of the important values underpinning our culture. Recognition of this diversity and cultural meaning is central to the degree course's rationale and structure. By helping you develop appropriate intellectual and practical skills, BA Fashion enables you to benefit from such diversity and to rise to the challenges it presents. This course is part of the Fashion programme. The degree course's philosophy is to create a learning environment in which innovation and originality are nurtured within a range of different but closely related pathways. We aim to produce versatile fashion specialists able to solve problems creatively while drawing on a deep knowledge of their chosen fields and a critical understanding of the social, economic and cultural factors influencing their professional environment. BA Fashion offers a choice of five named pathways (identified by separate UCAS codes). With the study of fashion as their core subject, these options represent a uniquely synergistic combination of fashion design, historical studies and theoretical studies led by tutors who are expert practitioners. The pathway range allows you to study a specific area of fashion practice in depth, embracing different approaches to the subject and a range of creative opportunities within the industry.
BA Fashion graduates work across a very wide spectrum of careers in fashion. While a few go on to become household names, the majority choose not to establish their own labels, working successfully and influentially as company designers, freelancers and consultants or as journalists, stylists, photographers, illustrators, editors and retailers. Each year, a number of BA Fashion graduates go on to study at postgraduate level, many at Central Saint Martins. Recent BA Fashion alumni activity demonstrates the breadth of student activity within the sector. Many of our graduates go on to work at major fashion labels around the world. In London, these include Alexander McQueen, Ghost, Holland & Holland, Katharine Hamnett. In the UK, Burberry, Paul Smith, Hussein Chalayan. In Italy, Benetton, Etro, Alberta Feretti, Antonio Berardi, Prada, Versace. In Paris, Martin Margiela, Kenzo, Christian Lacroix, Martine Sitbon, Dior, Chloe, Louis Vuitton. In New York, Donna Karan, Style Council and in Japan, Comme des Garçons. Some have set up their own labels. These include Boroaksu, Clements Ribeiro, Stella McCartney, Hussein Chalayan, Sinha-Stanic, Matthew Williamson . Developing your links Located at the heart of the London fashion industry, BA Fashion is able to link education and industry providing students with 'live' projects and professional feedback. The BA Fashion course has also developed an excellent relationship with the international fashion community, so that placements for its students are drawn from a wide and distinguished range of sources.