Over the three years we aim to provide an exciting and fulfilling educational experience that will build your creative ability and develop self-confidence. Year one focuses on developing your ability to generate new and innovative ideas and concepts and to solve a variety of communication problems. Workshops are complemented by introductions to a range of technical skills, and supported by a programme of classes that will explore the theory of advertising and media culture. In year two you will begin to apply your creativity to a number of ‘real’ advertising situations by working directly with clients and professional agencies. Students always thrive on the experience of collaboration, and rise to the challenge of meeting professional expectations. This year also provides the opportunity to participate in our ERASMUS European exchange programme, or to explore work experience possibilities. Your final year is regarded as a professional year in which you are able to apply the knowledge and skills you have acquired during the course. Students are challenged by both national and international design competitions and all benefit from further opportunities to meet professional designers. Modules include: Year One * Advertising Design Skills 1 (Static) * Creative Processes * Advertising Fundamentals * Advertising Design Skills 2 (Movement and Sound) * Verbal and Visual * Advertising Industry Year Two * Advertising Design Skills 3 Dynamic and Convergent) * Branding * Marketing * Emerging Technologies, Opportunities & Social Trends * Live Brief * Customers and Consumers Year Three * Advertising Collaborations * Competition Brief * Critical Paper * Professional Project * Professional Context

The dynamic nature of the course allows our graduates to have excellent opportunities throughout a range of advertising, design and creative careers. Graduates can also progress to postgraduate study including MA courses at the University of South Wales. We take pride in our links with industry, and provide numerous opportunities for our students to work with creative professionals through live projects, and through links with our former students who are now employed in creative design agencies throughout the world.