The marketing industry is a rapidly evolving, complex landscape. It is essential for marketing professionals to keep up with the latest technologies and trends, yet increasingly difficult to measure and understand the success of modern digital marketing campaigns. Throughout your studies, you will explore the way digital marketing and analytics are changing the face of marketing, with a focus on four main themes: social media marketing, big data, cloud computing, and mobile marketing. You will gain an understanding of marketing theory, as well as developing the key practical skills for running digital campaigns. Through the use of live briefs you will gain practical experience working on the types of projects you would be involved with as a marketing practitioner.

an understanding of marketing theory key practical skills for running digital campaigns, including social media and analytical skills a deep understanding of digital marketing strategy, planning and control quantitative analytics skills to conduct your own data analysis and confidently evaluate analysis done by others Future opportunities There is a significant skills gap in the marketing industry which is in desperate need of people who have not only marketing knowledge, but also digital, analytical and social media expertise. Graduates of this programme will have highly sought-after skills that are attractive to marketing employers, both agency and client-side. You will be able to take advantage of the opportunities available in the sector and apply your skills to a wide range of different roles.