This programme offers the opportunity to learn specialist skills and knowledge common to the innovative business world of fashion. As well as developing marketing skills, you will learn about the visual side of fashion marketing and how to generate basic fashion graphics. You will also learn about the fashion industry, promotion, buying, trends, fashion styling and fashion branding. During your final year you will work on a major marketing project in the area of fashion marketing that you intend to work. You wil also have the opportunity to study in Paris, the capital of haute couture and luxury fashion.

This programme aims to develop innovative, visionary marketers, with an excellent understanding of fashion marketing and promotion and confident communication skills. You are expected to be media-savvy, to have a strong sense of ethical and social values, and the ability to work autonomously on a wide range of fashion marketing promotions. Upon graduation you should be able to work in the fashion industry as a competent professional. By the end of your degree, you will have gained: Comprehensive knowledge and appreciation of fashion marketing, with a strong emphasis on fashion promotion A strong eye for contemporary and future fashion trends The ability to generate ideas, concepts, proposals and solutions to meet the needs of particular markets The ability to research, analyse and communicate your ideas professionally The ability to generate a range of outputs, from marketing reports to visual imagery and events Future opportunities Your degree in Fashion Marketing will prepare you for a wide range of career opportunities. Fashion Marketing graduates commonly go into roles such as: Marketing and related specialist communications roles Brand marketing (including retailers) PR/press (in-house or agency) Specialist communications (e.g. digital marketing agency) Advertising Event management Styling VIP/personal shopping (mainly department store) Buying or merchandising roles in retailer own brands (e.g. Topshop) Retailing - store retailing (from fashion multiples, boutiques to department stores) and online retailing (e.g. Ebay)