This course provides a general business perspective alongside the potential to develop a specialist understanding of Economics and Advertising enabling you to develop a real insight into the dynamics of the business world. This degree will prepare you well for a wide range of careers in the economics sector (such as the civil service or a think tank), in advertising (particularly for global organisations or the government) and in the broader business sector (including market research or consultancy). The study of Economics will develop your ability to analyse economic challenges so that you can make effective business decisions which reflect the constraints of the existing economic environment. You will explore underlying economic issues, their causes, how they can be changed, and what these issues mean for countries, businesses and individuals. Economics offers a real insight into what makes the world function and economists are highly respected and sought after by governments, industry, commerce and education. We focus on the practical management of Advertising from both the client and agency perspectives. This means that you do not need a design or creative background. You will explore psychological, operational and strategic aspects of advertising, branding, campaign planning and the latest advertising and media developments. You will be encouraged to discover your own areas of greatest potential via an applied (real world) learning experience with hands-on practical assignments. You will develop a genuine passion for advertising and the skills to help you ‘make it’ in a competitive industry. Our BA (Hons) Business, Economics & Advertising degree will provide you with a credible employability profile signalling a candidate with a genuine interest in understanding the world of business who has the ability to think creatively and analytically, and who understands how to positively influence others. You will also learn to make logical decisions; to interpret and use management information; to manage time, projects and resources; to work effectively as a member of a team with the ability to lead and inspire others; to be self-reliant; to use initiative and to champion an ethical and socially responsible approach to business. This degree is taught by economists who have actively advised businesses and governments and helped implement economic development policies in the UK, Europe and the Far East; and by advertising practitioners with multinational experience, (eg PepsiCo, 7Up, Tropicana, Procter & Gamble, Shell, Tetrapak). During your course you will also have the opportunity to take a paid placement year in industry and study overseas at one of our partner universities in the USA, Canada, Australia, New Zealand or Europe.

We recognise that optimising your future employment and earning potential are a key factor in selecting your degree. All of our courses: • offer the option of a paid placement year which significantly increases your chance of getting a job when you graduate, possibly even with your placement company (except Information Technology for Education BSc (Hons)). We also advertise short-term vacancies on our VLE • offer the option to spend a semester abroad at one of our exchange universities in the USA, Canada, Europe, Australia or New Zealand to help you develop the intercultural skills that are so highly sought after by today’s employers • target selected Employability Standards in every module. These are designed by Worcester Business School in consultation with employers – so you will always be able to see the employability relevance of what you are studying • include automatic access to our electronic CV Compiler Tool to create a live and evidence-based CV • are accredited by, recognised by or mapped to professional qualifications and/or associations as appropriate • provide access to our broad network of business managers and employers (including our own Business School Advisory Board) who work closely with us to design courses, offer scholarships and prizes, host student visits, support student competitions, provide work-related projects and contribute to teaching activities • offer employment preparation workshops which include CV preparation, mock interviews/assessment centres and meetings with employers • are written and taught by business professionals and practitioners who are fully aware of what today’s employers are looking for • include work-based learning modules where you can learn via a live work-based project • adopt a real-world, applied approach to learning, teaching and assessment so that what you learn is relevant and useful to your future employer(s) • offer access to a host of CV-enhancing co-curriculum activities such as our start-up café, international study weeks, case study/business plan competitions, vacation research projects, mentoring activities, etc • promote‘earn as you learn’ part-time work opportunities which will significantly boost your employability after graduation Read some of our work placement student stories