Business, Accountancy & Marketing BA (Hons) This course provides a general business perspective alongside the potential to develop a specialist understanding of Accountancy and Marketing. Businesses survive and grow if they can operate profitably and satisfy customers, so study of these two key drivers of organisational success will be very attractive to employers and prepare you well for a career in finance, marketing or general business management/consultancy. Accountancy is a key business discipline. It underpins decision-making in all organisations. Every organisation, from the largest business to the smallest charity, is required to produce financial accounts, analysis, audits and strategies. Accountancy involves evaluating live situations and making real-time decisions. It also plays a central role in procurement and resourcing so that organisations can function profitably and sustainably. Our BA (Hons) degree in Business, Accountancy & Marketing will entitle you to exemptions from the Chartered Institute of Management Accountants (CIMA). Marketing enables companies to satisfy customer demand, to position themselves effectively against the competition, to develop business opportunities and to create value for the organisation, its customers and stakeholders. This degree is mapped against the Chartered Institute of Marketing’s Professional Marketing Standards, and is strongly vocationally oriented with practical assessments designed to reflect and prepare you for the exciting, creative, fast-paced and constantly changing real-world of marketing. Studying Accountancy alongside Marketing will enable you to become an excellent communicator, analyst, problem solver, decision maker, team worker and business strategist, as well as developing skills in creative thinking, time management, personal initiative, self-reliance, organisation, prioritisation, responsiveness, proactivity and reflective thinking. This degree is taught by qualified accountants who are active business consultants and marketing practitioners with extensive experience of domestic and international marketing. During your course you will also have the opportunity to take a paid placement year in industry and study overseas at one of our partner universities in the USA, Canada, Australia, New Zealand or Europe.

We recognise that optimising your future employment and earning potential are a key factor in selecting your degree. All of our courses: • offer the option of a paid placement year which significantly increases your chance of getting a job when you graduate, possibly even with your placement company (except Information Technology for Education BSc (Hons)). We also advertise short-term vacancies on our VLE • offer the option to spend a semester abroad at one of our exchange universities in the USA, Canada, Europe, Australia or New Zealand to help you develop the intercultural skills that are so highly sought after by today’s employers • target selected Employability Standards in every module. These are designed by Worcester Business School in consultation with employers – so you will always be able to see the employability relevance of what you are studying • include automatic access to our electronic CV Compiler Tool to create a live and evidence-based CV • are accredited by, recognised by or mapped to professional qualifications and/or associations as appropriate • provide access to our broad network of business managers and employers (including our own Business School Advisory Board) who work closely with us to design courses, offer scholarships and prizes, host student visits, support student competitions, provide work-related projects and contribute to teaching activities • offer employment preparation workshops which include CV preparation, mock interviews/assessment centres and meetings with employers • are written and taught by business professionals and practitioners who are fully aware of what today’s employers are looking for • include work-based learning modules where you can learn via a live work-based project • adopt a real-world, applied approach to learning, teaching and assessment so that what you learn is relevant and useful to your future employer(s) • offer access to a host of CV-enhancing co-curriculum activities such as our start-up café, international study weeks, case study/business plan competitions, vacation research projects, mentoring activities, etc • promote‘earn as you learn’ part-time work opportunities which will significantly boost your employability after graduation Read some of our work placement student stories