University of Wolverhampton

Course Details

BA (Hons) Marketing and Human Resource Management

Course Description

The BA (Hons) Marketing and Human Resource Management course aims to provide students with knowledge and understanding of marketing and human resourcing theories and their strategic applications to organisations operating within a highly digitised and changing global environment. The course will provide an interdisciplinary approach as it draws on a range of academic disciplines, such as psychology and sociology, and will include the study of organisations, markets, building relationships with stakeholders, advertising, marketing planning, selling techniques, leadership, employee relations, employee development, and ethics. Students who want to embark on an in-depth study of Marketing and HR will gain understanding of a range of management and business practices and the ability to apply them effectively in an innovative manner. Additionally, the course will assist students to develop digital literacy skills through the use of applications and software used by contemporary organisations. The Chartered Institute of Marketing and the Chartered Institute of Personnel and Development lead body standards are closely aligned with the design of the course.

Course Duration

NumberDuration
3year

Career outcomes

Students who successfully complete the course are expected to enhance their job prospects and strengthen their employment opportunities. The course is designed to prepare students for a range of marketing and human resourcing related careers – HR management/Personnel, HR Advisor, product, markets, account management, sales, recruitment, marketing research, advertising, PR, retailing, training and development within consumer, business to business, manufacturing and service sectors. The wide range of relevant skills gained by the end of the course would provide students with opportunities to progress into various management positions in both the private and public sector. As an accredited CIM centre, the course has been designed to obtain maximum exemptions from the Chartered Institute of Marketing (CIM) qualifications. On successful completion of the BA (Hons) Marketing and Human Resource Management course students will be able to get exemption from the CIM Professional Certificate in Marketing and subject to fulfilling certain requirement will further be able to get exemption from the CIM Professional Certificate in Marketing and the CIM Professional Diploma in Marketing and with the relevant work experience can progress onto study the CIM Chartered Professional Postgraduate Diploma in Marketing or study at Master’s level one of our masters programmes. The Chartered Institute of Personnel and Development (CIPD) are currently revising the HR Professional Standards. It is likely that the modules contained in this degree will cover some of the Intermediate level standards leading to Associate Membership.




BA (Hons) Marketing and Human Resource Management University of Wolverhampton