This course provides you with an underpinning knowledge and understanding of business and how marketing theories can be strategically applied to organisations operating within a highly digitised and challenging global business environment. Through the use of a wide range of approaches and e-learning forums, you will learn varied aspects of marketing principles essential to the work of marketing professionals including: marketing planning, product development, consumer behaviour, advertising, communication with customers, pricing, distribution, selling techniques, building relationships with stakeholders and researching markets. The diversity of topical areas covered in the study programme will allow you to develop your understanding of collective responsibilities as global citizens within local, national and international communities. Throughout the course, you will develop key employability skills, including IT, numerical and communication skills. Much of this will be underpinned by real life examples drawn from our wide consultancy and Knowledge Transfer Partnership network. The BA (Hons) Marketing Management course provides an opportunity for students to pursue a one-year work placement in employment.

The course will prepare you for career opportunities in a variety of marketing related areas including product and brand management, account management, sales promotion, marketing research, advertising, interactive marketing and customer relationships within manufacturing, retailing and service sectors.