The Fashion Media Communication course emphasises on communicating fashion through media formats such as journalism (print, electronic or new media), events and promotions (public relations and advertising). The students study Elements and Principles of Fashion Design, Fashion Value Chain, Product Categories, Fashion Weeks, e-Fashion Retail and Trend Forecasts to promote fashion and lifestyle brands. Editing and writing for different formats such as print, broadcast and digital are also a core element of this course. The course hones creativity, innovation and judgment along with intellectual acumen to formulate, develop and communicate conceptual arguments rooted in the context of fashion promotion. The course trains budding fashion professionals who develop creative and efficient communication concepts.

Careers Fashion Journalists Fashion PR Professionals Fashion Editors Fashion Event Designers