Pearl Academy of Fashion

Course Details

Ba (hons) Global Luxury Brands Management

Course Description

The luxury Industry is one of the most dynamic, challenging and rapidly growing sectors in the world. A large number of global luxury brands such as Burberry, Louis Vuitton, Tod’s, and Gucci entered India around the turn of the century. Brands such as Hermes, Christian Louboutin, Missoni, Emilio Pucci, and Roberto Cavalli have also expanded their retail operations to India recently after realising India’s immense potential. Driven by the brand-conscious youth, the luxury market in India is likely to grow at over 20 per cent every year and is estimated to be US $ 14.72 billion by 2015. High economic growth has witnessed corresponding boom in luxury goods sales, this has increased the demand for highly competent luxury professionals who can take up key positions such as marketing, retail Operations, merchandising & buying and other related areas in the luxury sector. This course has been designed to explore and learn about the luxury industry and its management strategies. Students will learn the fundamentals of disciplines such as marketing, branding, pricing and business strategies and consumer behavior…etc, relevant to the luxury industry.

Course Duration

NumberDuration
3year

Career outcomes

Careers Luxury Brand Manager Luxury Marketer Luxury Store Manager Luxury Shopping Consultant Publicity and Luxury PR Expert Luxury Buyer and Merchandiser Placements: Chanel Louis Vuitton Burberry Infinite Luxury Salvatore Ferragamo Genesis Luxury Group Reliance Brands Divani Dia Color Luxe Group




Ba (hons) Global Luxury Brands Management Pearl Academy of Fashion