Marketing is a very broad field with a wide variety of tasks and functions involving the analysis, planning, implementation, and control of marketing programs. Marketing positions are to be found in all types (profit and nonprofit) and sizes of institutions. Students majoring in marketing may select a number of career paths. These include sales, advertising, retailing, or market research.

Below are just a few of the fields commonly associated with marketing and marketing training. Call the marketing area coordinator at Houston Baptist University for more information on this exciting career area. * Advertising--copywriters, art directors, account executives, media buyers * Brand and Product Management * Customer Affairs * Industrial Marketing * International Marketing * Marketing Management Science and Systems Analysis * Marketing Research * New-Product Planning * Marketing Logistics (Physical Distribution) * Public Relations * Purchasing * Retailing Management * Sales and Sales Management * Other career areas: Sales Promotion, Wholesaling, Packaging, Pricing, and Credit Management.