Digital technology and analytics are changing the face of technology. The MSc Digital Marketing & Analytics will prepare you to be an effective marketing practitioner in this exciting and rapidly evolving business environment. Throughout your studies, you will explore five main trends: social media marketing, big data, cloud computing, mobile marketing and data analytics. Technical and marketing skills are blended together to bridge the gap between marketing and IT within a variety of contexts to produce graduates with solid digital and analytical knowledge. You will explore the way that digital technology is altering consumer behaviour by constructing a multi dimensional view that not only describes how customers acted in the past, but also predicts how they will behave in the future. The programme will give you an in-depth understanding of digital marketing strategy, planning and control, together with the practical analytical skills needed in the new data-driven world.

There is a significant skills gap in the marketing industry which is in desperate need of people who have not only marketing knowledge, but also digital, analytical and social media expertise. Graduates of this programme will have highly sought-after skills that are attractive to marketing employers, both agency and client-side. You will be able to take advantage of the opportunities available in the sector and apply your skills to a wide range of different roles. CMI membership provides access to a wealth of resources that foster employability, including Continued Professional Development (CPD) and access to dedicated job postings.