The BA (Hons) Fashion Design with Marketing is an innovative and challenging programme for students who wish to become customer-focused designers. The programme integrates theoretical understanding with practical, hands-on experience to develop your creativity as well as your business acumen and ensure you are prepared for employment. You will learn about fashion markets, the consumer and fashion marketing strategies enabling you to produce designs and construct clothing ranges around well-researched consumer needs and industry trends. As well as marketing skills, you will explore the practicalities of the design process and build technical skills in areas such as drawing, computer-aided design and pattern-cutting. The BA (Hons) Fashion Design with Marketing will allow you to discover your own individual design style by going through the fashion design process from the initial concept through to creating your own fashion collection for the graduate fashion show.

Whether you are looking to join a high-profile company or a family business, or to start your own business, you will take with you a high degree of knowledge and skills. Career paths you can consider with your degree include, but are not limited to, roles such as: Assistant designer, independent designer, pattern cutter, assistant buyer, production assistant, fashion PR, fashion journalist, fashion stylist, personal shopper, creative director, editorial assistant, retail manager, fashion marketer, sales brand representative, wholesale assistant, trend forecaster and fashion merchandiser.