Fashion media is experiencing explosive growth worldwide in response to the dynamic role of fashion in modern popular and consumer culture. The ability to be a successful fashion journalist requires very specific skills relating to writing, visual appreciation and a technical understanding of fashion which touches on a broad range of influences. This programme will explore fashion media in the broadest sense, including new digital media opportunities and the rapid growth of international media dedicated to fashion and lifestyle. Why should I choose this programme? Magazines and digital media demand well-trained fashion journalists with an understanding of context, history and trends. Journalists, whether digital or print based, need to be informed on both the technical and creative aspects of fashion design. They also need to be versatile writers capable of working across a wide variety of media. This programme will provide you with the skills and know-how to secure jobs in a demanding but exciting sector, with a strong focus on digital media. Key skills, aims and objectives Ideas generation, research interviewing, writing and editing skills Visual appreciation of fashion Technical understanding of fashion and its context, history and trends The ability to work in both digital and print media.

This programme will prepare you for a career in fashion journalism, both print and digital media. Typical entry level jobs open to graduates of the programme include: Junior Fashion Writer Copy Editor Web Editor Social Media Editor Fashion Assistant Brand Agency Researcher Trend Researcher E-commerce Product Writer Fashion News Reporter Features Assistant