The BA (Hons) Fashion Marketing offers a unique blend of strategic fashion marketing content with specialist knowledge in areas including fashion communications, branding, buying and fashion show production. This programme will develop you as an innovative, visionary marketer with an excellent understanding of fashion marketing and promotion. You will build your understanding of the contemporary and historical issues in fashion as well as the design and cultural contexts in which fashion marketing operates. Combining marketing and promotion theory, with analysis of market information, you will develop innovative marketing solutions to become media-savvy with the ability to work autonomously on a wide range of fashion marketing projects. You will have the opportunity to undertake practical projects and work with students on other fashion design programmes to produce fashion shows, events and photo shoots. Our recent fashion show, ‘Sustainable Fashion’, was produced by Fashion Marketing students and featured outfits designed by our Fashion Design students to support the Blue Cross, a pet charity which helps sick, injured and homeless pets.

Your degree in Fashion Marketing will prepare you for a wide range of career opportunities. Fashion Marketing graduates commonly go into roles such as: Marketing and related specialist communications roles Brand marketing (including retailers) PR/press (in-house or agency) Specialist communications (e.g. digital marketing agency) Advertising Event management Styling VIP/personal shopping (mainly department store) Buying or merchandising roles in retailer own brands (e.g. Topshop) Retailing - store retailing (from fashion multiples, boutiques to department stores) and online retailing (e.g. Ebay).