University of Guelph

Course Details

Bachelor of Applied Arts in Media Studies

Course Description

Keep pace with a rapidly changing industry. Start by learning how media has developed then look ahead to emerging trends. You will be introduced to various media and study the historical, social, cultural and ethical aspects of the industry. Following your second year, you will choose one of five specializations to direct your studies. However, you are not limited by your specialization. You can take courses from any of these areas as well. Third- and fourth-year courses teach you about governance and policy and how to work in a team environment; for example, by producing a digital news site or television broadcast or promoting and managing a large event. Specializations Digital Communications: Create multiplatform content using web design, audio and videography. Journalism: Explore print, broadcast and online journalism with a strong focus on writing, editing and pitching stories. Media Business: Learn the business of managing media sales, marketing and advertising. Public Relations: Learn corporate communications, media relations and event management using various tools, including traditional and social media. Visual Communication: Learn the fundamentals of photography combined with elements of production, design and videography. Learn to create, manipulate and edit images, design concepts and video. You have access to tools of the trade—the latest industry technology, such as a virtual reality studio, multimedia production facility equipped with a soundstage, HD multi-camera setup and switcher, and edit workstations. Full-frame photo cameras, 4K digital cinema cameras, and professional studio lighting are available to sign out. Complete an undergraduate thesis in year four. Increase your knowledge and applied research skills in a specific area of media studies; learn research principles and project coordination; and build your presentation skills. You will conduct your own study, analyze the data and write a thesis paper.

Course Duration

NumberDuration
4year

Career outcomes

Sample Careers + Further Education Account Coordinator Brand Strategist Art Director Communications Manager Social Media Specialist Digital Content Producer Digital Communications Specialist Editor (web, print, story) Event Coordinator Experiential Marketer Fundraising Strategist Media Buyer Photographer/Videographer Production Assistant Public Affairs Specialist Publicist Radio/TV Broadcaster Web Developer Master of Arts in Communications Master of Journalism Master of Professional Communication Bachelor of Education Law School




Bachelor of Applied Arts in Media Studies University of Guelph