This programme will provide students with a deep knowledge and understanding of marketing, its principles and its practice. Students will learn about all the services and business relationships that help organisations to identify and deliver successful products and services, thus preparing them for an increasingly global competitive marketplace. The Bachelor of Business in Marketing with Languages offers students specialised knowledge, skills and competencies in contemporary marketing practice. The content of the programme, and the inclusion of languages, follows a recent in-depth review of the programme to ensure it provides graduates with the necessary expertise required in the marketplace, as marketing and linguistic skills pay central roles in the economic and trade development of Ireland. Marketing activity in enterprises needs to be more systematic, measured and planned to account for the new breed of educated, street-wise and 'media savvy' consumer and business customer. This is strongly evident in the increased level of marketing effort (e.g.: product and service differentiation, internationalization of products/services, promotional and e-marketing campaigns, and e-commerce) being undertaken by organizations across a wide range of diverse industries and company sizes, many of which would have previously given scant regard to the role of marketing in strategically influencing their organization's viability. Graduates will demonstrate how their marketing skills are central to the business of value creation in enterprises from product/service conception through to its ultimate consumption. The programme will also develop students’ essential business skills, including research, reporting, team-working, analysis and presentation. Ultimately, this programme is employment-focused and vocationally relevant, preparing students to work effectively in a broad range of marketing roles.

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