The first part of the master’s course teaches students about the essence of the luxury sector: categories, products, insights, brands, drivers of consumption, operations and forms of distribution, marketing basics, business management and commercial direction. The mid-term project aims to reproduce the distribution system of a major brand. The second part of the course is more focused on store formats, store management, e-commerce, sensorial communication, and requires a projection into the future, with a final project based on the construction of an integrated online and off-line retail system. The Luxury Retail Management course includes seminars, guest lectures and field trips, and the two projects can be used as part of the student’s personal portfolio.

Based on their personal aptitudes and the skills acquired in the different teaching modules, students can aim for a career as Retail Buyer, Store Manager, Retail Manager, E-Commerce Manager, Sales Manager, Distribution Manager, Operations Manager and Marketing Manager. In a retail-driven company, these starting positions can potentially lead to the top level positions of CEO and General Manager.