Durham College

Course Details

Advanced Diploma in Public Relations

Course Description

If you like to write then you'll love this program! This fast-track, three-year diploma program, which is delivered over two calendar years, focuses on effective communication strategies in the public relations industry. Public relations (PR) practitioners must be versatile and skilled writers and speakers as they help people and organizations explain who they are, what they do and why they do it. You will develop your writing and editing skills for electronic and print media as well as your practical skills in a workshop setting with a not-for-profit agency. You will also write and provide input into Reflections, Durham College's award-winning alumni magazine. Your hands-on skills will be refined through organizing and executing a media conference and you will gain event planning expertise by lanning and executing fundraising events to raise money for an out-of-town class field trip. After completing your course work you will also gain hands-on industry experience working on placement in a corporate PR office.

Course Duration


Career outcomes

* Public relations consultant/officer * Social media writer/editor * Media co-ordinator * Communications co-ordinator/officer * Account executive * Speech writer and/or publications editor * Corporate events co-ordinator * Development/fundraising specialist * Publicist * Employee communications officer

Advanced Diploma in Public Relations Durham College