The course gives students an in-depth understanding of promotional activities; corporate journalism and publications; events planning; international public relations; communication plans; and fashion photography. Students study the art of integrating fashion and journalism and learn to exercise their knowledge in the real world of fashion journalism.

CAREER OPPORTUNITIES You’ll learn and refine skills in this course that you’ll be able to apply to marketing, merchandising, publishing, PR and creative direction. In short, you’ll be the one identifying and creating the demand for products created by fashion designers. Areas of employment include: Event Manager Brand Manager Product Development Manager Fashion Buyer Merchandiser Fashion Editor Image Consultant/Coordinator Costume Coordinator Fashion Stylist Market Researcher Visual Merchandiser Public Relations Officer Fashion Forecaster