The course exposes students to countless opportunities in the fashion industry. It is tailored to blend creative fashion knowledge with business, marketing and contextual studies. Students learn about buying and merchandising practices as well as conceptualising and developing effective brand management strategies to execute advertising and promotional activities. They study how product, customer and market forces interact and get an introduction to the new challenges, technologies and issues facing the fashion industry.

CAREER OPPORTUNITIES You’ll learn and refine skills in this course that you’ll be able to apply to marketing, merchandising, publishing, PR and creative direction. In short, you’ll be the one identifying and creating the demand for products created by fashion designers. Areas of employment include: Event Manager Brand Manager Product Development Manager Fashion Buyer Merchandiser Fashion Editor Image Consultant/Coordinator Costume Coordinator Fashion Stylist Market Researcher Visual Merchandiser Public Relations Officer Fashion Forecaster