What is Marketing? Marketing is both an art and a science appealing to creative people and those with a more analytical orientation. Marketers are the crucial link between the organization and its customers/end-users and its suppliers, concerned with building relationships that are valuable for all parties. Consequently marketing is rooted in a strong understanding of the customer, whether an individual consumer or another organization. Identifying consumer needs, developing new products/services, developing communications strategies, ensuring products and services are available where and when consumers want them, determining prices, and adjusting all of these to international markets and different cultures - that's the job of marketing. About the Marketing Major As a marketing major, you'll balance practical project experience with the latest theoretical concepts. You'll take courses in basic marketing theories, marketing research, consumer behaviour, and choose electives in advertising, retailing, sales management, socially responsible marketing, and international marketing to suit your own career goals. Whatever your focus, you'll gain practical skills in designing marketing strategies for real products and services. This program is also available in the evenings and on the weekends in the Calgary campus. Additional Opportunities: Once you have chosen your major, consider the option of working toward one of our seven minors. A four-course minor will enhance your resume and complement your major. A minor will be recognized on your transcript. First Nations Governance Information Systems International Management Language (available to International Management majors only) New Media Social Responsibility Supply Chain Management

As a marketing professional, you can work in any industry across the globe: * advertising and promotions * buyer/merchandiser * consumer psychologist * consumer affairs specialist * customer service * digital marketing and e-commerce * direct marketer * entrepreneurial activities * healthcare marketing * hospitality * international marketing * marketing education * marketing management * marketing research * music & entertainment marketing * new product development * non-profit marketing * product and brand management * public relations * retail management * sales and sales management * sports marketing For more career information, visit http://www.uleth.ca/ross/ces/what-can-i-do-major