The Business and Marketing Management course takes a holistic approach to studying businesses in different contexts and from different perspectives. The course aims to prepare students for the management challenges of the 21st century. The course also promotes both employability by engaging students in responding to a variety of authentic business and marketing problems and international perspectives on business through educational trips abroad, and/or study for a period of time in another country. This course allows the study of business management, whilst also developing more focused understanding of marketing in the business context. In addition, students are expected to demonstrate learning through a wide range of assessment methods within the course. The course also prepares students for further study for both professional examinations in the business management area, and/or postgraduate study.

general management marketing management consulting entrepreneurship