Overview The continued growth in international trade and the growing opportunities for boosting sales, increasing market share and ROI, finding raw materials, and lowering costs in international markets have greatly impacted businesses and how they operate. To compete in the global marketplace, professionals must learn the strategies, policies, norms and technology necessary to conduct international business, develop an overseas customer base and ultimately manage the international business operations. To be successful, business professionals must understand and develop the knowledge and skills necessary to manage the starting, or expansion of, international operations.

* Discover how multinational firms use the markets to manage investments, financing activities, and risk * Explore how corporations adapt brands and products to meet the needs of global markets * Learn to conduct business negotiations in various cultural contexts * Develop and present a business plan for an international venture supported by research and sound financial calculations * Gain a competitive edge in the global job market with an internship in a U.S. company