Southern Illinois University Carbondale

Course Details

Bachelor of arts in Journalism (Specializations Advertising)

Course Description

Students in the advertising specialization learn to: analyze problems and identify solutions for the promotion of goods and services develop skills in verbal and visual communication and presentation of materials Our instruction emphasizes: branding online presentation media sales, consumer research account planning creative strategies Graduates are prepared to enter a wide variety of positions with marketing communications firms (including advertising, sales promotion, public relations and direct marketing agencies), in the communications media and with retail or manufacturing firms. Advertising students learn about the principles of advertising and copywriting international media systems photography graphics publishing to the world wide web creating real-world advertising campaigns

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Bachelor of arts in Journalism (Specializations Advertising) Southern Illinois University Carbondale