The proliferation of sports programming in both traditional and new media is triggering an increasing demand for graduates with sports production, sports promotion and sports journalism backgrounds. The School of Journalism and the Radio-Television Department are joined forces to establish specializations in both academic units. The School of Journalism's specialization has two tracks- one prepares students for sports reporting, the other for sports promotion. The reporting track includes sports courses and the essentials from the news/editorial specialization. The promotions track adds new sports courses to the essentials of the advertising specialization. Students in the sports media program take classes in news writing for print and broadcast photography videotaping media law editing graphic design specialized sports reporting courses to prepare them for a challenging career in sports media.

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