Marketing is a challenging, exciting, dynamic and creative area of work and study. Students in the Certificate IV in Marketing will develop industry relevant knowledge and skills so that they can operate successfully in a marketing environment. They will learn both marketing and business skills which can be used in the workplace, or can form the basis for further studies at the Southbank Institute of Technology. Students carry out a range of workplace based activities such as conducting customer research, website design and electronic marketing communications, writing a small business marketing plan and developing a promotional program for a new product. If you seek a career in marketing, advertising or business this course will provide you with training in best practice business/marketing taught by experienced professionals. Our marketing programs offer you the opportunity to strengthen your skills in both marketing and common business areas. Not only will you learn specific marketing theory but you'll also be given the opportunity to apply this to real situations. Learn about advertising, the marketing mix, how to identify opportunities and consumer behaviour.

Assistant Marketing Manager; Product/Brand Manager; Marketing Coordinator; Sales Coordinator; Customer Service Officer; Promotions Coordinator