Visual Communication is one of the most rapidly changing design disciplines, demanding that the graphic designer continuously responds with creativity and ingenuity to the demands of a visually literate public whose expectations of what is possible continue to rise higher and higher. It is a continuous challenge to the designer to create inventive visual imagery. At Lyit, emphasis is placed at every stage on design-led thinking, generating design concepts and creative solutions. The importance of traditional skills and process is central to the course and while visual communication and digital skills are integral to one another, there is a clear distinction between strong design thinking and digital skills. The Design - Visual Communication course at Lyit aims to immerse the student in a wide range of design disciplines, from photography and image making to motion graphics and interactive design, allowing the graduate to creatively apply and continuously develop their knowledge in the professional world.

Graduates find employment in the visual commu¬nication industry both in Ireland and abroad. The skills learnt are highly transferable so graduate careers typically include Graphic Design Advertising and Art Direction Web Design Interactive Media Motion Graphics Print and Publishing Freelance design and illustration. Employers range from brand, advertising and marketing agencies, to companies with in-house marketing teams, publishers, the media, graphic design consultancies and web design companies. Many designers also set up their own business. This course is suitable for those who ultimately wish to pursue a career in teaching as it is recognised by the Teaching Council for the purposes of teaching Art.