If you’d like to strengthen your knowledge and experience of business and marketing following your ordinary degree, then this honours degree is the course for you. The focus at this level is at developing a much more strategic perspective on the world of business and marketing and understanding the interrelationships between marketing and other business functions. Following completion of both Bachelor of Business ordinary and honours degree in Marketing graduates will have accumulated a very strong skillset in marketing tools and techniques built around three key themes: Strategy and Planning: Marketing Marketing Management Strategic Market Planning Communicating with the Customer: Understanding and Influencing the Consumer International & Global Marketing Services Marketing Interactive and New Media Applications Market Research: Analysing Market Research Designing Market Research Marketing Research Project..

Career Opportunities Marketing professional – this degree carries full exemptions for the Marketing Institute of Ireland, so, following the completion of a one-day case study, you will have the title MMII (Grad). International marketing executive – sourcing new markets, managing suppliers, export marketing, sales, target market research Marketing manager – working on competitor analysis, marketing campaigns, new product/service development, business performance improvement. Secondary school Business Studies teacher – this degree is recognised by the Department of Education & Science for secondary school teaching.