Practice based and people focused, this course develops a student’s ability to communicate across a wide spectrum of digital media; employing audio, video and motion design in the creation of content, and principles of interactivity in the creation of digital experiences that engage the intended audience. Creativity, artistry, communication and innovation are at the heart of everything we do. We champion and foster a culture of creative exploration, artistic expression, mastery and risk-taking. However, we never lose site of the fact that as communicators, we must always consider the message and the audience when developing creative solutions that are both appropriate and engaging. We also place a great deal of emphasis on the execution. Without a strong idea to begin with, execution means very little, but without an aesthetic sense or the ability to bring a creative vision to life, the best of ideas can fall at the first hurdle. Our goal is to develop graduates who can think imaginatively and bring their ideas and the ideas of others to life through a creative and artistic approach to digital communication..

Graduates from this programme are multi-skilled and may find employment with media and design companies, small creative enterprises or freelance in a range of fields including, web design, video production, sound design and multimedia production.