The course is intended for students who already have a degree in graphics or communications or marketing and who know the basics of coding in html. The course will cover which trends and technological solutions must be implemented to improve brand value communication of the selected brand equity and manage, as social media coordinators, the politics of online customer relation management (social & PR). Learners will also be able to analyze different e-commerce strategies, evaluating which of these should be applied in the retail politics of a brand. The aim of the course is, in fact, to develop a critical analysis of the best ways to integrate direct commercial channel, to the web based one, the use of social media, and the CRM data analysis to further improve the value of a brand and attract consumers to the online fashion market from all over the world. Thus the learners will study programming languages for new digital technologies and mobile devices used in brand communication. They will study the strategies of web marketing and how the values of a company are communicated to the client audience. At the same time they will also study in detail web marketing and communication strategies of the most important case histories. Themes in the design and planning of a website will be analysed through the development of a project in real collaboration with a company of the industry. After the study of the legal implications of e-commerce and the visual representation of the project for the client, the course will then focus on the analysis of topics connected to styling and visual merchandising to understand how a company can enter the virtual world with the luxury and appeal of its brand identity. The final project will be focused on the implementation of an e-commerce website of an existing fashion brand. The expert in internet fashion is a professional figure who looks towards the future. Faced with the growing demand in the emerging online sales sector, Istituto Marangoni has created a master in digital fashion design to link fashion business with the online world. Through advanced knowledge of web marketing and of digital media and trends in the international domain, the specialist in digital fashion will develop new strategies intended to promote the image of a brand, in line with the different product and client targets. At the end of the course, professionals have plenty of roles they could undertake in the labor market such as: from managing a web agency to work with magazines’ or fashion companies’ editorial staff reaching vertical ecommerce portals. Other career opportunities include: digital art director, digital brand manager, web fashion designer, customer intelligence manager, online store manager, web visual merchandising, web marketing specialist and social network coordinator. * interpret the requests of a fashion brand by realizing a market-oriented, communicatively effective website, with the programming necessary to obtain desired results; * analyze the effects that progress in digital media technology and the influence that the internet has on companies and consumers; * reposition the online relations between the consumer and a brand; * critically evaluate the approach of the representation of e-commerce in the development of a brand; * analyze the key factors in the formulation, development and implementation of web marketing strategies and establish an action plan in relation to the scenario given.

* interpret the requests of a fashion brand by realizing a market-oriented, communicatively effective website, with the programming necessary to obtain desired results; * analyze the effects that progress in digital media technology and the influence that the internet has on companies and consumers; * reposition the online relations between the consumer and a brand; * critically evaluate the approach of the representation of e-commerce in the development of a brand; * analyze the key factors in the formulation, development and implementation of web marketing strategies and establish an action plan in relation to the scenario given.