The master’s dedicated to product & production management offers the instruments for the understanding and management of technical problems, technology, organisation and economics tied to the production process of the fashion product. The course will develop the knowledge and ability to manage all the variables relative to the planning of new fashion products within an organization, responding to technological changes and product innovation. The fashion product manager mqkes the ideas and concepts of design concrete, transforming creativity into a valid commercial proposal. From the initial idea through to final production, they supervise the proceedings of the entire project and are responsible for the organization and activating protocols in guarantees, aimed at certifying the quality of the products. The professional also selects the methodologies for the realization of company reporting in different negotiating phases, while simultaneously managing prototypes, analyses and processes. The product manager is a professional figure that looks to the future. Challenged by the growing demand of new profiles in the sector of new digital media, Istituto Maragoni has created a master’s designed to link the business of fashion with the web. The fashion product manager usually manages a specific product or line of products. In the course of their career within an company they specialize in a specific area of the Italian or International industry foreseeing forthcoming scenarios in which to work.

* critically evaluate the importance, the role and the relevance of web marketing in the fashion industry; * make reality the ideas and design concepts, converting creativity into a valid commercial proposal; * organize and implement the protocols which ensure the quality assurance of their products; * coordinate the fashion look, the budge and the timetable of a collection; * follow the relationship between the suppliers of goods and the production, the outsourcing, quality control and pricing; * create a product that obtains the desired profit margins for the appropriate market;