The course of fashion promotion & communication is aimed at giving students the instruments necessary to understand all the phases of the communications process within a fashion company. Through the study of research methodologies of style and the implementation of publicity strategies in both the new and traditional media, the course will grant the skills necessary for the implementation of a communication plan with particular attention in the phases of organization and events. The expert in fashion promotion & communication is an image consultant who carries out the role of public relations within the communication strategies of a fashion organization. They carry out promotional projects in a creative key that, by choosing strategies that are correct for the different publicity campaigns, interpret the image of the brand and respond to the needs of the target market. The fashion promoter works for different organizations in fashion in order to promote products, services and experiences to different market levels. They plan and develop communication strategies, promote events for press offices and public relations, sometimes working as an external consultant. This professional figure can also find work as a journalist or as a promoter or a specialist in communication for event planning tied to fashion.

* analyze and evaluate the strategies and tactics implemented by different fashion organizations to promote products, services and experiences at different market levels; * promote products, services and experience at different market levels; * analyse the principles of communication theory and be able to evaluate how these principles can be applied to the development of a communication campaign; * plan and develop communication and promotion strategies that take into consideration the target of the organizations and their relative positions; * evaluate current problems including new technology, the changing role of the consumer and the emergence of unconventional communication approaches and the impact of promotional strategies of fashion organizations; * critically evaluate works published in the area of public relations, advertising, creativity and marketing communication as well as how to identify their own project through individual research.