The course of fashion business & brand management gives the students knowledge of the techniques and the methods used for the sales, promotion and the buying of luxury products. Simulated projects will allow students to use the business instruments and understand their application for complex fashion industry. Particular attention will be dedicated to business strategy, in such a way as to have a complete view of the variations and of the results obtained in different targets groups.

* develop a variety of techniques and processes to communicate fashion ideas in a professional manner; * master the applications of the design process necessary during the development of a fashion collection; * understand well the sartorial techniques of cutting a sewing garments; * distinguish and evaluate fabrics, fibres and their composition associated with their performance in fashion products; * successfully carry out, in an independent manner, a substantial research; * demonstrate the ability to know how to design an development an entire collection