The need for graduates with skills in the area of business analytics is growing rapidly across all industry sectors. The Analytics for Business Decision Making graduate certificate program prepares students to do the analysis of data specific to multi-faceted business decision making needs. It is about developing information into knowledge, and converting that intelligence to action. The goal is to prepare the student to engage and be competitive across various business divisions with the ability to “tell stories” about data, which assist decision-makers in their own activities. The focus will be on skills development, technical and otherwise, including analytic understanding and dissemination for various business uses. A bold mix of skills, including some programming, applied statistical comprehension and database understanding, will be explored in the context of organizational Big Data (Operational) requirements.

Graduates of this program will be prepared for careers in a variety of organizations, such as marketing research firms, polling firms, branding/design firms, insurance and finance firms, loyalty programs (marketing), health care, public sector, manufacturing and supply-chain. Potential positions may include: Business Analyst Market Risk Analytics Officer Web Analytics Manager Decision Support Specialist Web Analyst