The BSc Advertising programme prepares you for a range of exciting employment destinations in the advertising, brand management, marketing, and media and communications industries. This range of opportunities is reflected by the variety of pathways associated with the study of advertising at Canterbury Christ Church University. Advertising can be taken as a single honours degree, or combined with Business Studies, Marketing, Entrepreneurship, Media and Communications, Digital Media, Psychology, Sociology or Events Management. You will learn how the various parts of the advertising industry work, and understand how advertising messages communicate and persuade, both online and through the use of traditional media. You will learn how to develop ideas and plan campaigns that meet the needs of clients and consumers, and how to produce convincing professional presentations and pitches. Our range of contacts in the advertising and marketing industries means that you will have regular opportunities to meet and talk with industry professionals, visit real advertising and marketing departments, and take advantage of opportunities for internships and placements.
The teaching methods vary according to the needs of specific modules but the focus is on engaging students and encouraging participation. Typical methods used include lectures, seminars, small group or individual tutorials, research, project work, online learning via the University Virtual Learning Environment (VLE) and other online tools. Students take part in a range of tasks and group discussions to promote reflection, self-evaluation, and critical thinking. Seminars and workshops take up approximately half of each module’s direct contact time. Tutorials take place throughout the year for students to discuss assessments, module content or other concerns or ideas. In addition to direct taught content and personal tutorial time, each module has around 150 hours self-directed independent learning tasks when they are expected to undertake, for example, reading, researching, summarising key points, completing a creative piece of work, listening to podcasts and webinars, working on assessments etc.