The Bachelor of Arts in Communication Studies is designed for students who seek a generalist’s orientation to mass media. You will be encouraged to investigate all aspects of communication theory in order to develop a core of knowledge in communication studies. Communication studies focuses on how people arrive at shared meanings via the interchange of messages. In other words, you will learn to effectively communicate in many different situations ranging from small interpersonal, business, family and cultural groups, or in any situation you may find yourself. As a result, you will be equipped with the tools and knowledge to enter a variety of professions such as advertising, online media, radio, television, public relations, theater and the performing arts, government and politics, business, law, and social services.

Students graduating with a degree in communication studies have entered a variety of fields. The following is a sample of professions and jobs that you could pursue: Advertising: Advertising Specialist, Marketing Specialist, Copy Writer, Account Executive, Media Planner, Media Buyer, Art Director. Communication Education: Language Arts Coordinator, High School Speech Forensics/Debate Coach, Drama Director, Education Researcher, Audiovisual Specialist, Educational Fund-raiser, Alumni Officer. Electronic Media, Radio, & Television Broadcasting: Community Relations Director, News Writer, Advertising Sales Coordinator, Market Researcher, Actor/Actress, Announcer Disc Jockey. Journalism (Print or Electronic): Reporter, Editor, Script Writer, News Service Researcher, Technical Writer.