The Bachelor of Arts in Advertising is designed to provide you with knowledge and expertise in all aspects of advertising in preparation for a variety of professional challenges. You will take courses that prepare you for the ‘real world’ job market including advertising strategy, creative, design, research, and media planning. Plus, our location in the Miami area allows you to explore unique internship opportunities within the region’s numerous advertising agencies, private corporations, and non-profit groups. Upon graduation, you will be prepared to: * Identify target audiences and develop effective advertising campaigns. * Understand how research, strategy, and positioning interact. * Experience the creative process and develop strong creative ideas for print, broadcast, and interactive media. * Explain the role of advertising in our national and world economies. * Understand the influences of advertising on cultural norms, tastes, and trends. In addition, our core curriculum in the liberal arts gives you a balanced education.

Many students graduating with a degree in advertising go to work for an advertising agency, while others find fulfillment working for newspapers, magazines, radio, and television stations. You can also work for private sector companies within their public relations, event planning, marketing, or sales department.